If you’re wondering why do we use coffee pods, then you’re in the right place. There have been many questions regarding coffee pods as they are still one of, if not the newest widely-adopted coffee preparation method to date, sparking questions such as: “Why use coffee pods?”
After all, coffee has evolved rapidly in taste, primarily due to the adaption of new coffee-growing methods, but the preparation methods have remained relatively stagnant in comparison. Let’s take a look at a deep dive into the market of coffee pods, and find out why people are so fond of using them and what makes them so different yet so valuable.
One driving force in human history that enables us to innovate continuously: the chase for comfort. It is no different for coffee pods as their value is on comfort and taste. They bring all the good things about good coffee without the hassle.
Are you interested in coffee pods? Well, let us give you an introduction to the world of convenient caffeine.
Coffee Pods: The Innovation After Unsatiability
Powered by the human’s innate thirst for convenience is innovation. How then is the washing machine invented without the human whose sore hands after long hours of washing? How is it that the people who developed the iPhone were the people that were tired of needing a clunky desktop computer for very mundane tasks such as writing emails?
The coffee pods were an invention of the same inspiration– by the thirst for convenience. It all started when a Swiss engineer, Eric Favre, noticed all the needed mechanisms, the levers, and the physical effort required to create a simple cup of coffee. Of course, convenience comes at a cost for ten years of hard work, not until 1986, when Nestle first launched it.
Back Then, Nobody Was Interested.
It may come as a surprise when the prospective consumers first met the oh-so-ever-famous coffee pods; the initial response was like cold water.
When Nestle first introduced the coffee pods in the Nespresso machine on office buildings in Japan and Switzerland, the people back then saw them as unnecessary or barely paid any significant attention to them. Why use coffee pods when we can have regular instant coffee or buy coffee in nearby cafes?
If it weren’t for Nestle’s change of marketing plans, spearheaded by Jean-Paul Gaillard and his joining of the company in 1988, we would not be asking these questions today. We would not be asking, “Why use coffee pods?” or, “Why are coffee pods so famous?”
A Shift In Marketing
The office spaces were barely interested in the item. Who then would want to buy such an expensive machine with not-so-cheap pods? If you were Jean-Paul Gaillard, the only logical way to resolve this problem would be to lower the prices and sell them to more offices, yes?
Well, for Jean-Paul Gaillard, he did the exact opposite. He knew that people would view a product differently by looking at just price alone. At that point, he increased the Nespresso machine’s price by a staggering fifty percent!
How would such a ridiculous tactic like this work, and how did Gailliard get away with it? Well, he relied on two variables. These two variables were the psychology of pricing and the shift in the Nespresso machine’s target market.
By introducing the Nespresso as a luxury product, people would not only view the machine as a luxury item, so will they with the coffee itself. Humans are fallible creatures and succumb easily to biases.
Because the machine is luxurious, indeed, the coffee from these peculiar pods (peculiar at that time) would taste as luxurious as well, would it not?
However, there was a significant flaw in this logic. Offices do not care for luxury products, and in fact, would like to buy the cheapest products they need to get buy as much as possible. Well, this is where the change in demographics comes into place.
By upping the price of the Nespresso machines, Jean-Paul Gaillard decided that he would better sell the product to home consumers as a luxury product. Since home consumers in first-world countries prioritize comfort the most, Gailliard thought that they would surely be interested in products such as the Nespresso machine and coffee pods.
At this point, the answer to the ever-present question “Why use coffee pods?” is that they were convenient for the home consumer.
Moreover, by providing additional services such as Club Nespresso, the home consumers feel more convinced that the product they are holding is truly premium hardware pieces. Of course, this copies to the cups of coffee from the coffee pods as well.
Are Coffee Pods Worth It?
It would be very probable for one to ask themselves if their coffee pods and machines are worth the buy, especially after reading the section we discussed earlier.
However, although the business tactics incorporated earlier could have well been scam-like, it is also worth noting that there are reasons why the Nespresso and the coffee pods are still relevant decades after that phenomenon. The reason why we still use coffee pods is because of the sheer functionality they offer.
In this article, let us disseminate the factors as to why coffee pods are still relevant today. Without wasting more time, let us get started!
Reasons As To Why People Use Coffee Pods
- Smart Marketing
- Easy To Use
- Cleaning Is No Chore
- Variety Offers
- Delicious Taste
It Is Easy To Use. No Technical Skill Needed.
If you have ever tried to operate an espresso machine, you would know that it is no easy feat, and no one would be able to pick up the whole process as easily as counting one, two, three.
However, that same problem is not present in coffee pods. Not only are the coffee pod machines easy to navigate, but they are also pretty easy to clean too!
So the next time people try to ask you, “Why use coffee pods?” Then always know the no-skill factor they have for navigation.
The Taste Is Immaculate
Taste is subjective, but it would not be farfetched to claim that many prefer coffee pods’ taste compared to instant coffee. Considering that both are instant options, it would not be too hard to think of a reason as to why people use coffee pods.
People prefer coffee pods compared to espresso machines and instant coffee simply because of their variety. Because buying coffee pods is so simple online and the assortment is more than conceivable, it is no wonder why people would appreciate their various offers.
Why Use Coffee Pods? Are Coffee Pods Worth It?
An individual always determines the “worth it” factor of any product, and no internet personality or whatever person on the whole internet can ever decide it for you. The key factors determining the worth of a product rely on your needs, wants, and ability to purchase.
However, to help you decide on the worth it factor of a coffee pod, we will give you some basic guidelines.
If you ever find yourself wanting fast, fresh, and delicious coffee and utterly despise instant powdered coffee, then coffee pods are most certainly for you.
However, if you are in proximity of a cafe, find instant coffee delicious, or would prefer opting for the cafe ninety-five percent of the time, then I suggest you put your money somewhere else.
Are Coffee Pods Eco-Friendly?
Most coffee pods are not recyclable, though there are some recyclable offerings out there. Holistically speaking, they are not the most eco-friendly products out there.
Is Nespresso Real Espresso?
Not exactly per se, but the sheer convenience and taste will make people shrug the whole thing off.
Are Keurigs And Nespresso The Same?
No, they are not. These two coffee product lines use vastly different architectures when it comes to their machines and their pods.